Why do people read?

I assume the most basic explanation or response to the question: why do people read? is that reading is a likable activity for the most part.  It yields good results.  But to question, Why do people read, wondering about reading and deeper learning by students from a critical perspective–this is a personal effort to improve myself as a teacher.  I like the process of inquiry and reflection and practice, ad infinitum.  I hope this knowledge continues to yield good results.  Report on the rise of e-reading and the general reading habits of Americans